JAY

Jaynnie Arauz, known as Jay, is the Director of Content, Brand Experience, and Creative Strategy at Warhaul, where she oversees the vision and execution of productions across content, events, photoshoots, and editorial projects. Skilled in content creation, brand strategy, event production, and styling, Jay orchestrates all elements of a project to build immersive and compelling experiences. Her notable work includes leading Artscape and the Valentine’s Day editorial, where she coordinated glam teams, styled visuals, and directed creative execution to produce memorable, dynamic moments. Outside of Warhaul, she draws inspiration from travel, fashion lookbooks, and global visual culture, weaving these influences into her aesthetic approach. Alluring defines her style, as her work captivates through mood, detail, and atmosphere, leaving lasting impressions that resonate well beyond the moment.